Content marketing offers several potential benefits to your business. It can help you grow your brand presence online, connect with customers in a meaningful manner, increase revenue, and much more. However, there are a whole lot of content marketing mistakes that could hinder your attempts and badly drag down any possible benefits it could have provided or you should hire any professional for your brand promotion through content marketing like Dallas SEO Company. Here are some common content promotion mistakes to avoid:
Mistake – 1 — Failing to Research Beforehand
The key to any fantastic piece of content is connecting with your target audience and offering something of significance. What does this content supply to your target audience? What value does it give them? Why should they care about it?
A fantastic piece of articles offers valuable insights or takeaways, solves problems, makes your target audience feel something, and more. But, jumping into content without doing some research can indicate that your articles miss the mark entirely.
After all, what you think your audience cares about may not be what they care about. If you don’t have any information to back up your assumptions, the content you produce could be irrelevant. And, it doesn’t matter how well-written, researched, or designed your content is — if your audience doesn’t care about it, it is not going to deliver for you.
So, do some research beforehand. Figure out who your target audience is, what their enormous difficulties and pain points are, what they care about all, how they prefer to use social networking, etc. and then craft your content around that. You can also use data to create articles tips for future use also. If the subject of your article matches their interests and provides value, it has a chance of doing well.
Mistake – 2 — Not Setting Goals or Identifying KPIs
It is important to set goals for your content and to identify Goals to help you determine the why behind your content. Goals help you figure out the why behind your content. This helps you keep your content focused and ensure it’s serving a purpose for both your target audience and your business.
KPIs will be the metrics that matter the most for your content and will help you assess success, analyze what to improve, etc. If the objective of your content is brand awareness, then KPIs might be impressions, visits, time on site, stocks, etc. If the main goal of your content is lead generation, then perhaps the KPIs would be metrics like downloads, form submissions, calls, etc.
Knowing why you’re creating the content, what you hope to gain from it, and how you’ll measure the results helps keep your articles precious for your business as well as potential customers. You’ll be able to tell whether your articles met the goal, how well it did or did not meet expectations, and also determine how to enhance to keep growing.
Mistake – 3 — Producing Poor Quality Content
Producing poor quality content is among the biggest content advertising mistakes to avoid. The content landscape is much too competitive. You can’t accept anything less than high-quality, relevant, valuable content. Anything less than that will not break through the sound or deliver results long-term.
This is the reason why publishing articles just for the sake of publishing it or focusing on quantity over quality tends to result in poor quality content. There are a whole lot of things that can affect the quality of the material. A piece of content could be well-written and still be considered “bad quality”.
If it’s the wrong topic for your business, is irrelevant to your client base, doesn’t offer enough value, is not unique, etc., it could be considered bad quality. Content that’s geared towards individuals that aren’t familiar with you or aren’t quite ready to buy yet can encounter as poor grade if it is too promotional.
Being overly promotional, and especially being too promotional too soon, comes across as abrasive, pushy, and it will not leave people with a positive experience with your brand. Content that’s inconsistent with your brand or does not match your brand messaging can also put potential customers off.
Mistake – 4 — Forgetting to Add CTAs and Follow-up
Your content should serve a purpose and it should also have logical next steps for your prospective clients to follow. The point of content advertising is to connect with prospective clients and build relationships with them, and to also generate leads.
However, if you do not offer the next steps, your content could fall flat and leave potential leads on the table. That’s where CTAs (calls-to-action) and also a good follow-up plan come into play. CTAs offer a logical next step for potential leads to follow. Would you like them to phone you? Subscribe to your newsletter? Fill out a form? Let them know with a CTA!
Knowing what path you want them to follow next doesn’t guarantee they’ll take it, but it certainly makes it easy for the people that want to convert into leads. But, not everyone who becomes an outcome is prepared to be a customer right away. With the right follow-up plan, you can stay in contact with them on their terms. Then, when they are ready to purchase, it simply makes sense for them to return to you.
Follow-up could be a simple email newsletter, an autoresponder series, guide outreach, something else, or a combination. It all depends on your intended market and how they want to be communicated with.
Mistake – 5 — Ignoring SEO
Your content is going to be online, hence search engine optimization (SEO) is an important consideration. A lot of what goes on writing great content falls based on SEO best practices. However, writing well isn’t enough. You must need to hire a professional Dallas SEO Company to market your content properly which benefits your company marketing.
You want to be assured you’re also adding structure with headings and sub-headings, developing a descriptive name and URL, including relevant images, and more. Your articles should engage individual readers and have a good chance of showing up in search results too — including good SEO practices in your articles can assist your content do that.
Mistake – 6 — Having No Plan for Outreach and Promotion
When it comes to content marketing, simply publishing content is insufficient. Sure, you might get lucky and some folks can stumble across it. But, if you truly want your content to add traction and get in front of folks, you want to market it.
Also, you need to put a strategy in place for outreach and promotion. Think about how you are going to promote the content you’re generating and where it will have the maximum impact. There are plenty of places you may share a part of the content. However, if your intended audience is not there, it may not make sense to promote your content there.
Determine where your target audience absorbs content and the way they interact with it. Which social media networks do they use and how do they use them? Are there any forums they spend a lot of time on? Do they respond well to email?
Knowing answers to questions like these can help you create a strategy for content promotion that not only gets more eyes on your articles but also lets you get in the front of the people that matter the most for your business.
Mistake – 7 — Promoting Just Once
Another among the most frequent content marketing mistakes to avoid is boosting content one time and then allow it to sit. Content promotion is a long-term plan, so your advertising ought to be as well.
Promoting your articles one time and then ignoring it is a great way to lose out on a lot of potential growth. It may not make sense to continue promoting it heavily as you did on initial release. However, it will make sense to keep to share it now and again and continue to do some concentrated outreach to it.
Content marketing can be a powerful strategy for your business and it might lead to plenty of growth to your company too. Maintaining these frequent content marketing mistakes in mind and avoiding them can help you to get the maximum benefit out of your content marketing efforts.
Normally, content marketing drives people back to your website. If it’s outdated or has a poor user experience, it’s not likely to leave a fantastic impression and might even drive people off! If your website is not up to par, contact us for a meeting of the ioVista Inc to discuss how we could help get it back on the right track!
Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.