The plumbing business is incredibly competitive, especially when it comes to getting your business facing clients when they need service. Nowadays, it’s common for people that want a plumber immediately to create their initial call to the top listing on Google and work their way down out there.
So, how can you make sure your business conveys the top list when local customers are looking for a plumber to get out for their home or business as quickly as possible?
In this guide, we’ll walk through an established 5-step procedure that may put your business on top of Google’s local search rankings. But first, let’s take a look at the factors which make local SEO a requirement when it comes to advertising your plumbing solutions. You can also get help from Dallas SEO services to get rank in your local area for your plumbing services.
3 Reasons Plumbing Companies Should Invest in Local SEO
Reason #1. Goodbye Yellow Pages, Hello Google
If it has not happened already, Yellow Page’s books are fast becoming a relic of the past. These days, the supply of these bulky novels has dwindled to almost nothing as neighborhood searches have migrated into the web. There is, however, one similarity between internet searches and paper directories; in case your business isn’t recorded, customers cannot find you. If you are still having doubts about the importance of local SEO, have a look at these search stats from Google.
- 20% of all search queries are for local companies
- 40% of all mobile searches are for local businesses
- 50% of cellular searches for local companies are followed by a visit, a phone call, or a different kind of contact.
- 97% of consumers search for local businesses on the internet — the remaining 3 percent may be the last individuals still using the Yellow Pages
Reason #2. Free Traffic (Every Month)
High rankings that result from an effective local SEO Campaign will drive visitors to your website free of charge. Getting hired doesn’t cost anything either. No cost traffic and visitors make local SEO among the very cost-effective ways to advertise and market your company.
Reason #3: Fast Results (in as little as 30 days)
In a local SEO campaign, you are just competing against the Plumbing companies in your geographic area. Limited competition means your company will have an easier time moving higher in local research rankings. A second benefit is that many plumbing firms either pay no attention to optimizing for local searches or put a minimal effort toward it.
The result of these factors is that a comprehensive SEO campaign can acquire initial page visibility to your business, often within 30 days, when people look for plumbers in the regional area.
Now you know the importance of local SEO, here are the 5 steps to building a campaign which may maximize the visibility of your company for local searches and place your services facing people at the moment they are prepared to employ a plumber.
Step 1. Locate the Keywords That Will Drive Business
The keywords that will drive the maximum business for your company are those which are related to the pipes services provided by your company. For example, keywords that describe your services might include “emergency plumbing,” “clogged drain” and “water heater repair”. After creating your listing of service-related key phrases, subscribe to a Google AdWords account.
Setting up an account won’t obligate you to pay for any Advertisements, but it will provide you access to the free Keyword Planner tool that’s part of their Google Ads platform. The advantage of the Keyword Planner is you may input a list of related search terms and the tool will provide extra ideas, as well as data on traffic created by those keywords.
Important: You will find two keyword categories that are used for different kinds of searches. One type can generate business immediately while the other may result in a sale at a later date or not at all.
Step 2. Optimizing Your Keywords
The optimization of your keywords starts in two important areas; your Google My Business page and the pages of your website. Your Google My Business page will be optimized to introduce your business to prospective customers when they search for the services you offer. Optimization on your site will concentrate first on the webpage as well as the services pages, which can also be called your “center pages”. After you’ve optimized your core pages, you can go to work in your content pages, which may include a blog, an “About” page, and also an FAQ section.
Optimize Your Google My Business Page
Even if you haven’t set up a Google My Business page for your plumbing business, you have probably seen these pages when you search for restaurants, stores, and service providers in your area. Even if you haven’t set up a Google My Business page for your plumbing business, you have probably seen these pages when you search for restaurants, stores, and service providers in your area. When people search for certain types of local businesses, a handful of them will be exhibited the “Maps” results, which are a key part of Google My Business.
Being shown from the Maps section when individuals search for plumbing services locally is going to be among the first aims of optimizing your Google My Business page. In addition to creating a second location for visitors to locate your business online (the very first one is the site), optimizing your Google My Business page is a quick way to maximize your company’s visibility inside the Maps section — Obtaining displayed in Maps can often be done within 30 days.
Here are the steps to optimize your Google My Business page:
- Claim and Confirm Your Business
- Your Company’ Name, Address and Phone Number
- The Description of Your Business
- Optimizing Your Site
- Your Homepage
- The Meta Description
- Optimizing Your Service Pages
Step 3. Obtaining Citations and Building Links
With the optimization of your website and Google My Business Page done (at least now), it is time to widen your web and begin moving up in local search rankings. In this step, you are going to begin constructing your number of citations and hyperlinks.
- Offline Relationships
- See Who Is Linking to Your Competition
There are more link-building approaches, but these hints can Offer you a jumpstart on creating a good portfolio of inbound hyperlinks.
Step 4. Reviews
Folks often trust reviews from third parties over what companies say about themselves. This makes obtaining positive reviews an important factor in bringing customers in addition to your SEO efforts.
- Concentrate on Google My Business Reviews
- How to Get Great Reviews
Step 5. Tracking your Results
Once you have completed your first SEO work, you’ll need To track your results, which could continually enhance the performance of your campaigns. There are 3 core metrics in your campaign that should be tracked.
Ready to Begin?
Committing to building a strong local SEO campaign could be one of the best investments you can make in your plumbing business. For the best results, follow every step of this process to its conclusion before moving on.
Want help with SEO?
In ioVista Inc, we specialize in helping plumbers attract local customers who are searching for providers on Google. If you would like to help with your local SEO campaigns, contact us for a free quote.