Before, when keyword stuffing (such as keywords multiple times in a web page’s tags, content and backlink text) led to page one position, many people believed that it was the most important part of Search Engine Optimization (SEO). While including keywords is essential, SEO isn’t just about keywords and building links. Search engines consider more than those things when it comes to rank sites.
For marketers and website owners, user experience (UX) and SEO will always be inextricably connected. Search engine optimization is all about raising the quality and quantity of website traffic by expanding the visibility of a webpage or site to users of internet search engine optimization. User experience is an individual’s overall experience — thoughts, feelings, emotions, and attitudes — using a website whilst navigating through the web pages.
UX and SEO have many goals in common. You cannot boost your SEO efforts without considering consumer expertise. UX and SEO share the objective of assisting users to complete tasks by providing them with information associated with what they are searching for. SEO directs searchers into the content which they need, and also the UX answers the queries of searchers as soon as they have landed on the web page.
SEO has moved from just ranking for search phrases. Now, SEO seems to provide people searching for information with answers to their questions. With this amount, UX and SEO start to connect. Listed below are the ways that you can incorporate UX and SEO for positive marketing success.
Connect your SEO and UX strategies
The very first step in integrating UX and SEO is making sure that both your UX and SEO plans work with one another instead of individually from one another. They ought to be created with each other in mind. Among the main purposes of your site needs to be to create more leads and conversions. User experience and SEO both achieve this target, but they must operate together.
As an example, a broken link isn’t just a Search Engine Optimization issue, it is also a user problem. Users who click on a link expect that they’ll be redirected somewhere new and find more information that they are interested in and care about. Users would not be amazed to see your error page, and they won’t have the patience to find out where the real content is that they were trying to find. If solving website issues is seen as essential for UX and SEO approaches to address collectively, then the user will benefit and conversions are somewhat more likely to take place.
Concentrate on UX designs that fit SEO principles
Designing your website from scratch without optimizing it for search engines is a significant mistake. Your site helps you build a connection between you and your target audience. Your website also tells visitors how authoritative and trustworthy you are. So, you would like to create content that appeals to site visitors and search engines.
You can integrate UX designs and SEO principles by improving your header tags. Header tags let search engines know exactly what your site is all about. Search engines understand the copy contained in the header tags as more important than the rest of your copy. Your H1 (header 1) tag should contain targeted words related to the page title and content.
Other things you can do to join together UX designs and SEO principles are to optimize menu names and functionalities like connection equity (the concept that a top-ranking page may pass on value and authority to a page it links to) and provide focused product descriptions and names. If you are getting a problem with this, you can also hire professional SEO services online for your help and they will also provide you the best SEO services to improve your business.
Simplify website navigation
Website navigation is a major element when it comes to user experience and search engine ranking. Your home page should show easy and transparent navigation. Navigation should be natural and intuitive, users shouldn’t have to be thinking about where they must go. Users should have the ability to find their way around your site without wondering which the appropriate link to click is. You also will need to create a website structure and navigation which Google completely understands.
Your site is not the place to experiment with hidden games, shocking pop-ups, and a very long list of options or dead ends where an individual does not understand how to contact your home page. Many visitors may not enter your site through your home page so that your site should be simple to navigate through.
Follow these tips:
- Ensure that your mobile site’s navigation is simple to use
- Don’t add complex or complicated menu items
- Put a navigation menu on all your webpages
- Write detailed descriptions clarifying where every item leads site visitors to
- Include a search bar so that users may type precisely what they are searching for on your website
- Improve your Call to Action (CTA)
A Call to Action (CTA) is a prompt on a website that tells a website visitor to do a particular action. Calls to action are often written as action phrases or controls, such as ‘Subscribe today,’ which often take the kind of buttons or hyperlinks.
Every website should have a noticeable call to action. You need to include calls to action for your pages to reach their conversion goals. Make sure that your calls to action state clearly what website traffic will get when they click the buttons or links. When people visit your website, you must inform them exactly what to do and how they can contact you once they have opted to purchase your service or product. Links or buttons call to actions that need to be designed for UX and connect to webpage components and content optimized for SEO.
Google considers many factors when deciding if your website is of high quality or not. A high excellent site is one where consumers enjoy being there. If users have a fantastic experience on your website, your ranking will improve. If users don’t enjoy your website and immediately abandon it upon arrival, your bounce rate increases and your rank will probably lower.
Some of the factors that Google looks at include page rank, speed, page layout, and descriptive and unrepeated content. You need to be certain that your pages load in a reasonable quantity of time for users to remain interested in it and for Google to rank it. Your page layout should also possess an appealing and responsive design (a design that functions well on any device at any time).
Lastly, your website’s content should be interesting, relevant, descriptive, and original. You do not want to create content in which people can go to another site. You also do not want your content to be replicated on other pages. Your initial content must catch the attention of your intended audience. When it comes to SEO, Google takes into account the user’s experience, therefore, you want to make sure the user’s experience, therefore, and you want to make sure the user’s experience on your website is a memorable one. Also, you can hire a professional form XtremeUX Digital to improve your website UX and SEO to get more traffic and sell on your website.
Full-service digital marketing agency specialized in SEO, Pay per Click marketing and website optimization areas.